أُولَئِكَ الَّذِينَ اشْتَرَوُا الضَّلَالَةَ بِالْهُدَى فَمَا رَبِحَتْ تِجَارَتُهُمْ وَمَا كَانُوا مُهْتَدِينَ

Word by Word (2021) Translation

Those (are) the ones who bought [the] astraying for [the] guidance. So not profited their commerce and not were they guided-ones.

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Popular Translations

Muhammad Asad

[for] it is they who have taken error in exchange for guidance; and neither has their bargain brought them gain, nor have they found guidance [elsewhere]

Arthur John Arberry

Those are they that have bought error at the price of guidance, and their commerce has not profited them, and they are not right-guided

Yusuf Ali (Orig. 1938)

These are they who have bartered Guidance for error: But their traffic is profitless, and they have lost true direction

Arabic

أُو۟لَـٰٓئِكَ ٱلَّذِينَ ٱشْتَرَوُا۟ ٱلضَّلَـٰلَةَ بِٱلْهُدَىٰ فَمَا رَبِحَت تِّجَـٰرَتُهُمْ وَمَا كَانُوا۟ مُهْتَدِينَ ۝١٦

Transliteration

ulāika alladhīna ish'tarawū l-ḍalālata bil-hudā famā rabiḥat tijāratuhum wamā kānū muh'tadīn

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